SPROCKIT Panels at NAB 2018 - The Reality of AR and VR
30:5424 months ago
Finding Business Models that Work, are Sustainable and Profitable. What’s the real story around augmented and virtual reality? How are companies testing and learning? What models are working? How are content and advertising companies using this nacent tech to engage in new ways with their audiences? Featuring moderator Gay Bell (CEO Platform Communication), Jon Cheney (CEO Seek), Christian Eve-Levesque (CEO SpherePlay) and Joanna Popper (Global Head of Virtual Reality for Location Based Entertainment HP).